Hi, I’m Ash!
Director of Product Design & Strategy
Fourteen years at the intersection of product strategy and execution.
Designer by trade, technologist at heart.
Discovery before direction
Interfaces will always change, but the psychology of human behavior stays the same. I scale research to what the problem needs, always making sure to understand the customer.
Technical enough to be useful
I started as a software engineer before moving into design and product. I can still sit with the devs, analyze constraints, and help make business and risk tradeoff decisions.
AI as capability, not credibility
I've led strategy and shipped AI products from the board level down to the individual machine. I know when AI and genAI are useful, and when they just add friction. When the right tool doesn't exist, I build it.
Solid foundations over shiny features
My proudest work isn't what shipped. It's the discovery programs, playbooks, and ways of working that teams kept running long after I moved on. I want to leave teams better than I found them.