Design Sprint Facilitation & Mobile Product Launch for Augusta Sportswear
Role
Principal UX Consultant
Outcomes
Facilitated custom 3-day design sprint producing feature roadmap, storyboards, and wireframes; delivered mobile mockups from desktop designs; provided heuristic evaluations and UX guidance; established repeatable design thinking practices for client team
Focus
Design sprint facilitation, mobile UX, stakeholder alignment, UX education, workflow design, responsive design
Augusta Sportswear wanted to revolutionize their apparel customization process with their first mobile experience. The challenge was creating an intuitive, accessible interface for a diverse user base ranging from experienced internal sales teams to consumers discovering the brand through mobile search.
As Principal UX Consultant, I facilitated Augusta's first design sprint, adapted the framework to their constraints, and delivered mobile-optimized designs that went to production.
Key challenges:
Introducing design thinking methodology to an organization with no prior design sprint experience
Adapting traditional 5-day sprint format to client's schedule constraints while maintaining value
Designing for extreme user diversity (internal experts to novice consumers)
Translating complex apparel customization workflows into mobile-friendly patterns
Business impact: The design sprint equipped Augusta's team with repeatable design thinking practices they could apply to future products. The mobile-first customization tool expanded Augusta's addressable market to on-the-go users and provided a foundation for their digital transformation. By teaching UX best practices alongside delivery, the engagement built internal capability that sustained beyond the consultancy.
Custom Design Sprint
Augusta could not commit to a traditional 5-day design sprint, so I created a custom and streamlined design sprint. We used divergent and convergent exercises to gather the team's thoughts, performed a competitive analysis, identified novel ideas, gathered stakeholder buy-in, and left with a feature list and basic wireframes.
This was Augusta's first foray into design sprints or design thinking, so I picked approachable and teachable activities they could repeat without me.
Competitive Analysis
Workflows
Sketching and Wireframing
Storyboarding
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On the first day, we focused on defining the problem space. We came up with a list of long-term (18+ months out) goals and potential failures that could set us back. We made a map of the general workflow we wanted to focus on, came up with a list of questions we might decide to solve (How Might We), and then chose our target.
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We looked at competitors, industry, and others on the second day. Our goal was to identify inspirational ideas we could analyze and leverage in our designs later on. We made sure to look at both desktop and mobile screens. We then did a series of activities: taking notes, generating ideas, Crazy 8s, and Solution sketching, designed to take us from thoughts to paper. Finally, we put our sketches on the wall and analyzed what we liked about each.
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On the third day, we voted on our sketches, reaching a decision of which ones were winners v. Maybe later. Then we analyzed them based on scope, time and budgetary constraints to determine what is in scope, maybe and not currently in scope. From there, we used those sketches as a starting point for our storyboard. Finally, we brought back stakeholders and reviewed our workshop.
Open Questions - How Might We Accomplish...?
Voting on Potential Ideas for Execution
Storyboarding the User's Journey
Lightning Round Demos for Inspiration
Stakeholder Walking the Ideas Board
Pulled Together Ideas and Final Plan
Advisory Review & Mobile Design
After the workshop, I worked with the client in an advisory capacity, performing heuristic evaluations and guidance for their desktop mockups. Then, I took the desktop designs and created mobile-friendly mockups that the developers implemented.
Heuristic Evaluation
Mobile Mockups in Adobe XD
